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One
of the major problems for internet merchants is
fraud. In 2002, internet fraud cost business world
wide over 15 million dollars in losses. Fraud
costs your business money, and it can even cost
you your merchant account. How can you protect
your internet merchant account against fraud?
First, there are a few different things to
remember. Many credit card fraudsters use a free
e-mail address, such as one provided by Yahoo or
Hotmail, in an attempt to stay as anonymous as
possible. However, there are many legitimate users
who use the same methods, so you may not want to
screen out all users of free e-mail services.
Another detection method is the IP address, which
is basically the address that the internet uses to
identify a user. Let’s say that the card user is
from California, but the IP address can be tracked
to Florida. That can sometimes be a danger.
However, it is important to bear in mind that many
people go on vacation, or may be using a company
credit card for perfectly legitimate purposes.
So, what can be done about these different
dangers? You don’t want to cut off all users just
because you think they might be fraudulent,
because by doing so, you may be losing legitimate
business. Some people will hire fraud experts to
go over the criteria in an attempt to screen out
dangerous transactions. However, this takes time
and money that could be used toward other parts of
your business.
A better and more cost-effective solution is
fraud-detecting software. There are many different
kinds that can be purchased, but they have the
same basic principles. These can take into account
all the different risk factors, add them up, and
give you an idea of how dangerous a given
transaction might be. No software is 100%
accurate, but they can at least give you an idea
of how safe or dangerous a transaction may be.
Another great feature of fraud-detecting software
is the ability to find out where fraud hotspots
are on the internet. Some software gathers up the
data from its users, and then locates where these
hotspots are. You can either accept transactions
from these hotspots or deny them.
Once again, no software is 100% accurate, but at
merchantaccount.com, we can direct you to a
solution that is right for you and your business.
Call us today at 1-800-956-1990 for more
information! |