One of the keys to successful credit card processing is selecting the right equipment to get the job done. Working with a reputable credit card processor to assess current requirements and future goals for the business can help ensure that you get exactly the hardware and software that you need.
Credit Card Processing Devices
Merchant Account has been a trusted credit card processor since 1996. Using cutting edge technology from the top companies in the industry, we put merchants on the right credit card processing track for their business requirements and budget.
Our experience is especially valuable when it comes to sorting through the many options available for credit card terminals, PIN pads, printers and software that are on today’s market. We’ll set you up with the right merchant account and hardware/software for your business, enabling you to accept credit cards efficiently and securely at a manageable cost.
Credit Card Processing Terminals
Credit card terminals used to come in one standard form and they performed in one proscribed way. With the advent of new technology, however, terminals have changed to meet the new demand. Choices today include:
Retail Credit Card Terminals
Merchants who primarily deal in face-to-face (also known as card present) transactions rely on the workhorse POS (point of sale) credit card terminal. These are traditionally countertop models that we’ve all seen in retail outlets, restaurants, hotels or any other brick-and-mortar outlet. POS terminals support both credit and debit card transactions with a swipe card system that uses a reader to collect the data stored in the card’s magnetic strip. The terminal connects to the Internet for transmission and authorization. Some POS terminals support more than one merchant account.
Wireless Credit Card Terminals
Designed for mobile merchants and service providers, wireless credit card processing terminals utilize state-of-the-art GPRS technology to move credit card transactions from the counter to remote venues like convention centers, sporting events and outdoor markets. Lightweight and portable, wireless terminals feature a built-in PIN pad, thermal printer and rechargeable battery to make it a truly stand-alone solution to payment processing.
Mobile and Cell Phone Credit Card Processing
The newest entry in the field of credit card processing turns your iPhone, iTouch or other mobile device into a “terminal to go” for merchants who follow the sale where it takes them. All you need is a downloadable app and a card reader that attaches to your device or phone — and you’re good to go! Mobile processing offers all the regular credit card terminal features, plus mobility and flexibility.
A major advantage of credit card terminals is the fact that they process card present transactions which, because of their lower risk of fraud, qualify for lower fees from your credit card processor.
PIN Pads
Debit cardholders are familiar with the PIN (personal identification number) pad, the hardware that’s used to enter their PIN at the time of sale.
Credit Card Processing Software
Some merchants rely on computer software to process credit card transactions. If your business already revolves around your laptop, this may be a great option for you. It can work in almost any environment, from traditional retail to wireless to mobile or eCommerce merchants. Compatible with a variety of operating systems, software provides versatility, mobility, security and affordability — plus it’s easier and cheaper to upgrade than hardware.
Printers
Printers are used in the final step in the transaction process to print out a receipt for the customer. They come in various styles and types to fit a merchant’s specific needs.
A Note About PCI Compliance: Why It’s Crucial
Whatever credit card processing solutions you choose, it’s crucial that they be PCI compliant. This means they meet current industry standards established by the Payment Card Industry Security Standards Council, or PCI SSC, and offer the highest anti-fraud security available.
Failure to comply leaves you open to liability, heavy fines, damage to your business reputation and lost sales if a data breach should occur. A reputable credit card processor takes PCI compliance very seriously, and so should you. All of the credit card processing equipment and services available from Merchant Account are PCI compliant, giving you utmost peace of mind.
Get Started with Merchant Account
For the most comprehensive and cost-effective solutions to your credit card processing needs, talk to one of our representatives at the number listed above. Or, fill out the information box and we’ll get in touch with you.
